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Co-Craft

Co-Craft was a business idea created in my Graphic Design class by my group partner, Zoe Yuan, and I. Our company was a craft-supplies rental company that was aimed towards people age 20+ who were not interested in purchasing large quantities of craft supplies. Although this was not the final logo, this logo design was one of the original mock-ups that I created.

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I started my ideation process with a sketching method, called the Visual Brain Dump. By allowing myself to create anything that came to mind, I was able to take some of the elements, such as the paint and the brush, to begin a more detailed design using Illustrator. By allowing myself not to focus on details, this process allows me to introduce several new concepts in a short amount of time.

 

 

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Process & Tools

Initial sketches I produced for the logo using the Visual Brain Dump method.

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I started creating graphics that had a lot more shading and appeared more 3-dimensional. However, I felt this design was too playful and child-like and I wanted something more minimal and modern. I started creating a logo using black and white, to improve on my design contrast and create a logo that was more modern.

 

 

The first prototypes I created in Illustrator, following the theme of the pencil and paintbrush from my sketches. 

Design Challenges

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After several mockups, I created a 'final logo' for our company... or so I thought. Although this logo was crisp and modern, I felt it still wasn't aiming towards an older audience and still had many child-like, playful features. Creating a logo that was both modern and catered towards an older audience, yet still creative, became a challenge. I was also admittingly attached to the aesthetic of the logo, however, I knew that it wasn't working in terms of our company objective. 

Document and business card mockups I created using Photoshop.

Solution & Reflection

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One of my original prototypes that was used as a reference for our final logo.

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My partner and I decided to create a new logo together; one that incorporated the creativity of a paintbrush, but was more modern and simple. We used lines that were sharper and used a typeface that was more rectangular and had less of a curve to it. Still using the brush stroke, we made it more realistic and crisp and less playful.

 

A prototype created by my partner, Zoe Yuan.

Final logo created by Zoe Yuan (graphics), and myself (typography).

Ensemble
UX Design
Imposter App
UX Design
Porton Health
UX Design
Trace Beverages
Animation
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